# Our Story

Our journey at Iteright began from a place of real-world experience and a vision for transformative change. With over 15 years in the trenches of software engineering, product management, and strategy, our founder's path was marked by massive successes and, just as importantly, brutal failures.&#x20;

These experiences illuminated a glaring truth: the vast majority of product failures stem from a misalignment with actual business growth. We can program manage, be agile, get the best developers and deliver on time - but when we do this, the product still seems to fail.&#x20;

Envision being a product manager who has just navigated a complex project, investing substantial resources and time, only to find the end product misses the mark. It's neither needed nor impactful. This narrative of misdirected efforts and unmet potential is not just common; it's the bane of product teams worldwide.

Alternatively, picture a scenario where your team is inundated with requests, pulling focus from strategic, high-impact work. This reactive approach stifles innovation and leaves little room for initiatives that could truly propel the business forward.

## **The Iteright Solution**&#x20;

In response to these challenges, Iteright was born - a beacon for product teams navigating the treacherous waters of product development. We offer a data-driven, systematic approach to validate ideas, prioritize effectively, and ensure a tangible return on investment. Our platform is not just a tool; it's a paradigm shift in how product development aligns with business growth.

### **Empowering Teams, Driving Growth**&#x20;

Iteright is your strategic ally in making informed decisions and concentrating on high-yield product development. Our suite of tools enables rapid validation of ideas, data-informed prioritization, and transparent tracking of your product development's impact. This strategic approach ensures optimal resource allocation and unwavering focus on initiatives that validate and amplify your organizational goals.

### **Our Vision: A Future Defined by Impactful Product Development**&#x20;

At Iteright, we are not just building a platform; we are nurturing a vision. A vision where product teams invest with confidence in ideas that are not just innovative but strategically sound and resource-efficient. We are continually refining Iteright, infusing it with the latest best practices, ensuring that our partners can relentlessly focus on opportunities that matter most.

### Our Mission: To make product-led growth possible for every organization.&#x20;

In a world where Iteright is at the helm, organizations like yours will not only survive but thrive, driven by innovation that aligns seamlessly with business success. Join us on this journey, and together, let's shape a future where product success is not a chance event but a consistent, predictable outcome.











Throughout my 15-year journey as a Software Engineer, Product Manager, and Product Strategy Leader, I've been fortunate enough to lead multiple products from ideation to over $100m in revenue. More importantly, I've experienced hundreds of painful product failures. Almost always, we fail because we spent too much time & money building something that doesn't help our business grow in return.

Imagine you're a product manager at a growing company that has just poured millions of dollars and months of the team's time into a large initiative. You've meticulously followed every step of your project plan, only to realize that, once launched, the solution doesn't meet the needs of your customers, or worse, no one needs it at all. This is a crushing reality that many product managers face, leading to wasted time, resources, and demoralized teams.

On the other hand, consider another all-too-common scenario: your company is bombarded with requests from various leaders and key customers, leaving your team scrambling to deliver on a never-ending list of small projects. While you're able to satisfy some of these requests, you find that your team is unable to focus on innovative, high-impact initiatives that could truly drive your business forward and set you apart from your competition.

At Iteright, we tackle these product management challenges by providing a data-driven and repeatable system to reduce the risk of ideas, measure impact, and improve the 90% failure rate of achieving ROI that most organizations face. Our focus is on helping organizations like yours invest in ideas with the highest potential for success while avoiding costly mistakes that waste time, money, and resources.

Our platform empowers you and your team to make better decisions and focus on what truly matters: delivering impactful products that drive growth and customer satisfaction. By using Iteright's innovative tools and processes, you can validate ideas quickly, prioritize initiatives based on data, and track the impact of your product development efforts. In turn, this helps you ensure that your resources are allocated effectively and that you're consistently pursuing the most impactful and validated initiatives for your organization.

As we continue to evolve and expand our platform, our vision for the future is centered on ensuring that our customers' best resources are constantly focused on the most important and impactful opportunities. We are committed to helping you revolutionize the way you manage your product portfolio, streamline the decision-making process, and achieve greater success in your product development efforts. By partnering with Iteright, you'll be equipped with the tools, knowledge, and support needed to excel in today's competitive market and drive your business to new heights.



## Our vision for the future

At Iteright, our mission is to transform the way you approach product development. We envision a future where you and your team can confidently invest in the most promising ideas, knowing that resources are being used efficiently and effectively. By continually refining our platform and incorporating the latest industry best practices, we aim to ensure that organizations like yours can consistently focus on the most important and impactful opportunities. As a result, we're dedicated to helping businesses achieve their full potential, fostering a world where innovation thrives and product success becomes the norm rather than the exception.

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