# Understanding Plan Outcome Projections: How Iteright Converts Ideas into Impact

Welcome to your guide on how **Iteright’s Outcome Projections** **on plans** work. If you're wondering how your project ideas are translated into measurable business impact—and how those calculations are made—this article is for you.

Whether you're building your first plan or refining your quarterly plan, this guide will help you understand how Iteright:

* Connects strategy to execution,
* Forecasts outcomes based on your work,
* Tracks results over time,
* And helps you focus on what truly moves the needle.

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### **What are Plan Outcome Projections in Iteright?**

**Outcome Projections** are how Iteright translates your **ideas and initiatives into forecasted business outcomes**—like new revenue, customers, cost savings, or adoption. This gives you a data-informed view of how your work maps to strategic goals and allows you to:

* Prioritize the right initiatives,
* Visualize ROI,
* Allocate resources more effectively,
* And track real-world results against projections.

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### **How the Process Works: From Idea to Forecast**

#### **1. Start with a Strategic Idea**

When you enter a new idea into Iteright, you’ll be asked to:

* **Link it to one or more strategies** (e.g. “Expand APAC Market” or “Increase Net Revenue Retention”).
* **Select the metrics** that matter most (e.g. “New Revenue”, “New Customers”, “Conversion Rate”).
* **Estimate its potential impact**: How much could this idea contribute to the company’s goals?

Examples:

1. If your company wants to generate $1B in new revenue this year, and you believe this idea could contribute $250M, you’d enter **$250M** in “New Revenue Contribution.”
2.  If your organization is aiming to **improve Time to Primary Care Access by 20%** this year, and you believe a specific idea could directly improve it by **5%**, you'd simply enter **5% as the contribution** to that metric. That means this idea is expected to deliver **one-fourth of the overall goal**, giving your team clarity on how much impact this initiative could have in moving the needle.



This contribution becomes the **target impact** for this idea.

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#### **2. Break Ideas into Initiatives**

Once an idea is validated, you’ll break it into **initiatives**—the specific projects or deliverables you plan to work on.

Each initiative is:

* **Connected back to its idea**, so we know what goal it serves.
* **Placed on your plan**, which determines your time and resource allocation.

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#### **3. Allocate Time on the Plan**

As you schedule initiatives across your plan, Iteright automatically tracks **how much time you’re spending on each idea**.

For example:

* Idea A has 2 initiatives on the plan each with one resource assigned.&#x20;
* Idea B has 4 initiatives each with one resource assigned.&#x20;
* If each initiative is equal in size and priority, that means:
  * 33% of your time is spent on Idea A.
  * 67% on Idea B.

<figure><img src="https://2635775629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3BsS7Enngf7JYwL73m4o%2Fuploads%2F610sPo7Vk0L2efpvLEkj%2Fimage.png?alt=media&#x26;token=5b83ab1d-0f54-409a-aaab-416cb0d1a01c" alt=""><figcaption></figcaption></figure>

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#### **4. Impact Projections Based on Time + Contribution**

Once time is allocated, the system calculates the **weighted contribution** of each idea:

> **Forecasted Impact = Contribution Estimate × % of Time Allocated**

Example:

| Idea | Contribution Estimate | % of Time | Weighted Impact |
| ---- | --------------------- | --------- | --------------- |
| A    | $100M                 | 20%       | $20M            |
| B    | $300M                 | 30%       | $90M            |
| C    | $150M                 | 50%       | $75M            |

> **Total Forecasted Impact: $185M**

This is what your **Plan Report** shows—your estimated business impact based on where your team is spending time.

<figure><img src="https://2635775629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3BsS7Enngf7JYwL73m4o%2Fuploads%2Fjyf5Po5PQacuLqFp0iC3%2Fimage.png?alt=media&#x26;token=29fb5142-2b88-4c0c-854c-d74180b67e72" alt=""><figcaption></figcaption></figure>

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### **5. Avoiding the Time Split Trap**

Many teams try to "be fair" by evenly splitting their time across multiple ideas.

But here's the risk:

* Some high-potential ideas only get 10–20% of your resources.
* Some low-impact ideas are taking up too much focus.

Iteright helps you **visually spot misalignments** and shows how shifting time toward high-contribution ideas can dramatically improve outcomes.

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### **6. Adding Confidence: The Iteright Score**

Each idea gets an **Iteright Score** based on:

* **Progress**: How far along is the idea in validation and delivery?
* **Confidence**: Have we answered key questions? Do we understand the market, user, and business case?

This score impacts how seriously the system takes your projections:

| Iteright Score  | Interpretation                                                                                                  |
| --------------- | --------------------------------------------------------------------------------------------------------------- |
| High Confidence | <p>Likely to achieve best-case outcomes<br>“We’ve thought this through and have high conviction"</p>            |
| Neutral         | Outcome may vary—needs more clarity                                                                             |
| Low Confidence  | <p>Wide range of risk—unlikely to hit high ROI<br>“We’re pretty sure this is risky and likely problematic.”</p> |

The system uses this score to **adjust your forecast**:

* Low-confidence ideas are modeled toward the **lower end of their impact range**.
* High-confidence ideas trend toward their **best-case projections**.

This allows you to create **risk-aware roadmaps**.

#### What About Risks or Negative Signals?

Confidence doesn’t always mean “positive.” You can—and should—assign high confidence to well-understood risks or problems. For example, if you've thoroughly identified and documented all potential risks for an idea, that risk section could actually earn a high confidence score because you’ve clearly demonstrated awareness and rigor in your thinking.

On the other hand, if you're uncertain whether something will go well or poorly—or haven’t investigated a risk area deeply yet—that’s when confidence is neutral or low.

These individual confidence scores roll up into the overall Iteright Score for the idea, helping you distinguish between ideas that are well understood (positive or negative) and those that need further exploration.

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### **7. Tracking Actual Results Over Time**

Roadmap projections are only the beginning. As you deliver work, Iteright helps you:

* **Connect impact metrics** to real data (manual or integrations).
* **Compare actual outcomes** vs your estimates.
* **Adjust assumptions** for future planning.

#### Supported Tracking Methods:

* Manual entry of impact over time
* Auto-sync from systems like:
  * CRM: HubSpot, Salesforce
  * Product analytics (Amplitude, Mixpanel, etc.)

You’ll see:

* **Projected vs actual** customer growth, revenue, or any metric you define.
* Visibility into **whether your roadmap is delivering real outcomes**.
* A feedback loop to improve planning over time.

<figure><img src="https://2635775629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3BsS7Enngf7JYwL73m4o%2Fuploads%2FByggDa9t80tcFTyrSxop%2Fimage.png?alt=media&#x26;token=ffa2b898-46f1-41f6-bc2b-d0f23960c0d2" alt=""><figcaption></figcaption></figure>

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### **8. Plan Report Overview**

Your **Plan Report** brings it all together.

You’ll see:

* **Time Allocation**: % of time spent on each idea, initiative, and strategy.
* **Strategic Coverage**: Are your top goals getting enough focus?
* **ROI Forecasts**: Based on contribution, time, and Iteright Score.
* **Outcome Alignment**: View impact projections vs. real outcomes.
* **Risk Areas**: Identify where you’re spending time on low-confidence ideas.
* **Projected Investment:** View overall investments from a resource perspective into this Plan

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### **Key Benefits for You and Your Team**

* **Connect every project to a measurable outcome.**
* **Forecast the total value of your roadmap** before you start.
* **Avoid wasted time** by shifting focus to higher-ROI ideas.
* **Track real-world impact** and adjust your strategy with evidence.
* **Gain confidence** when presenting plans to leadership or stakeholders.

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### **Common Questions**

#### _Q: What if I’m just guessing the impact numbers?_

That’s okay—**estimates are directional**. Over time, the system helps you refine them using actual results.

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#### _Q: What if one idea supports multiple goals?_

No problem. You can assign **multiple contributions** to each idea and split them across various metrics and strategies.

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#### _Q: Can I track non-financial metrics like NPS or engagement?_

Yes! You can track **any custom metric** that matters to your organization—qualitative or quantitative.
